No fluff. Just real help for thoughtful shops.

I'm writing the Small Shop Playbook and building a shop myself – while helping small online shop businesses cut through the noise and build better customer experiences.


Who's behind this?

I'm Julius, a long-time online shop strategist and someone who believes small shops deserve better guides, more clarity and fewer buzzwords.


Share your challenge

Got a small shop? I'd love to hear what you're working through.

Submit your challenge


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Want to follow along as the book takes shape?

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What I'm doing now

  • Writing the Small Shop Playbook
  • Building a small, transparent online shop
  • Talking to thoughtful shop owners about what's working – and what's not

Read, or follow along?

  1. Read the latest articles.
  2. Follow the shop build.
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